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Trash is what some people think of when they look at one of David Carson's page designs: the seeming carefree mixture of font faces and sizes, the wildly unconventional layout, the negative leading and textual overstrike are enough to drive a traditional typographer crazy. For those who believe that type exists to honour content and should never call attention to itself, Carson is a heretic. But for many others, the man is a source of inspiration.Raygun, the alternative culture magazine he started in 1992, is what he is best known for; before that, he ran the magazine Beach Culture, which grew out of his days as a semi-professional surfer.

Carson is telling a crowd of 300 or so attendees about a phone call he got recently from Wieden & Kennedy, the ad agency for the Microsoft Corporation, who asked him if he'd like to re-design the software company's world-wide branding campaign. "There are only three of us at my company" he's saying, "so it was a pretty bizarre call to get. I said 'well, um, let me just check my calendar... gee, what do you know, I'm free."